Product development
Progress is lightning fast and we’re always at the forefront of the latest product developments.
Production
Our production units in Sweden, Vietnam, Sri Lanka and Myanmar produce 4.5 million garments annually. All following approved by the highest ethical and environmental standards.
Marketing
Worldwide marketing activities: TV, events, sponsorship, sales material, social media and PR.
Sourcing
We keep full control over the entire sourcing process, making sure that quality is maintained from the first draft to the store shelf.
Logistics
We monitor our logistics with the latest technology to ensure fast and efficient deliveries to every destination.
Distribution
We are represented through sales offices in an increasing number of countries worldwide.